Create a value proposition canvas with

The Jobs to Be Done theory is being increasingly often used by successful IT companies, including Google, Cisco, Intercom and Basecamp. It's an approach to focus fully on the customer and their goals (jobs) as you design, develop and improve your products and services. It takes customer-centric design to the next level, as it [...]

2019-07-17T20:21:21+00:00September 14th, 2018|Features|

Force diagrams with

Whenever a customer considers a product or service, there are forces at work. These forces are what drive them to either purchase a solution, or stick with their current solution. You can model these forces with

2019-07-17T20:21:35+00:00August 1st, 2018|Features|